CREATING A NEW BRAND

SCOPE OF SERVICES >
BRAND NAME DEVELOPMENT
LOGO DEVELOPMENT
PRINT LITERATURE
SHOWROOM DESIGN + BUILD
PRODUCT PHOTOGRAPHY

Our client came to us with the dream to create a new home furniture company. The plan was to design and build furniture and decor items with a nod to century old craftsmanship and techniques. The customer was looking for a memorable name that encompassed both their contemporary design and established craft, as well as, a visual brand direction that could initially create a powerful web presence while also having the ability to later transition to an effective in-person campaign at retail stores.

First we went to word play eventually landing on the name Plank & Hide Co™. Next came branded literature and the design + build of a 10,000 sq. ft. showroom in Las Vegas. Ongoing photography, ads continue to reinforce the brand ethos established at the project outset.