The Story of a New Startup.

W/Group Create Services :

Name Development and Branded Logo

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Print Collateral

Showroom Concept & Build

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What's in a name?

The goal was to create a name that would hold it's own for both a manufacturer as well as a future consumer retail entity. The company's  initial plan was to design and produce authentically unique furniture and decor collections for every part of the home.

After several weeks of playing with words and the emotional cues those words created, we came across the word Plank and the word Hide... After testing repsonse with a broad demographic of potential target consumers, we knew we had a hit.


Then came the brandable typeface and plaque logo that would become the foundation on which to build a brand. The keywords for the company were defined as: Authentic, Unique & High Quality.





A brand is born.

Our creative team at W/Group Create conjured up the idea of Plank&Hide Co. emanating from an authentic turn of the century old brick factory probably located somewhere on the south side of Chicago... a magical place and time where creative, authentic craftsmanship was the cornerstone in the design and fabrication of trend setting home decor solutions.

We then set out to build a flagship permanent showroom at the Las Vegas Market. What began as a ficticous factory reminiscent of a turn of the century old brick and steel factory was concepted and then built with the support of a team of very talented craftsmen. With a 20ft. themed gathering bar as a centerpiece surrounded by rusted steel, aged wood and iron embellishments, we wrapped an image laden and styled interior showroom with aged white brick columns crowned with steel channel and iron transom windows. Custom doors and desks were accented with anitque fire hydrants and aged wood and steel details.


Building a brand image...

Communicate... Better.

W/Group Creative has been creating marketing solutions for our clients for over 20 years. Our experience has covered a lot of ground including consumer products and services to B2B products and services. The one common link is that in all arenas we have served our clients well. We have consistently returned thought provoking, targeted ideas with direct mail, print collateral, packaging, exhibits and display solutions. Our goal is to help our clients to better gain foothold in existing and new markets.


We are just as comfortable simply creating a new logo or an entire memorable campaign to assist you in your sales and marketing goals. Our team along with proven creative resource partners have been tested year after year, project after project... We'll always get it done... on scedule, on budget and above expectation.


Lets Talk 949.400.2310



Irvine, California USA

1. 949.400.2310

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